With the enormous growth of e-commerce via marketplaces such as Amazon, omni channel has become bigger than connecting to retail. Consumers are expecting your product for sales in any channel available. Managing the orders over an Order Management platform is crucial to always sell in any channel utilizing your inventory where ever it may sit.
For each retailer omni channel is different. Ship from Store may work in Fashion and be less successful in other industries. It is important to understand whether an omni channel service will really contribute to your consumers' behavior.
Setting up a Pick Up desk in your store may look easy. Understanding the impact on your store colleagues in their day to day work is critical to success. Once entering the space of omni channel, consumers are expecting you to be ready.
Each country will have its own dynamics. Selling via Whatsapp may work very well in Spain and have very different results in France. Once the basics are set, allow the company to test and learn in different markets.
Having inventory transparency for all channels is critical to success. Going omni channel may result in an investment in an Order Management platform. An OMS will allow you to match sales with inventory and route your orders accordingly across the channels.
At GEC we have experience in delivering the following solutions:
For each solution we can discuss technology and partners, matching your omni strategy.