Each system in your architecture holds data that can be a small piece of great information. e-Commerce has many players in the design. Many of the systems, even from third parties can be giving valuable information to let you drive your e-Commerce business to its full potential.
Making sure that each user group has its own dashboard and is part of the overall information is crucial to drive ongoing optimization across all processes, partners and systems. Setting this up requires a deep understanding of data, sources, interfaces a building useful dashboards.
When done correctly you will be able to benchmarks regions, products, partners and anything that is of interest to you. It will show information helping you to build global and local solutions for the future.Enabling you to drive for the best ROI from online marketing investment up to the impact of returns.
Building data dashboards comes hand-in-hand with solid data governance. Accessing critical systems and exchanges data over potentially different platforms and partners demands a bullet proof set up for data governance. A DPA is only one part of the game.
Doing it right the first time is important when it comes to building dashboards, having KPI and SLA included from the start is crucial to get the correct information for the future. Once set right the information will help you steer the future, having the right resources in place at the exact right moment (peak season) will support you to business at its best and allow you to manage any future project having the right historical data at hand.
Once your IT is in place and all the data sources connected correctly you can have your dashboards built in a way they serve your information needs. It is highly recommend to build with the future in mind. From the start make clear what information you need to get out of the dashboards. At GEC we have gained a lot of experience in building business intelligence from the basics up to sophisticated information that can be accessed realtime.