Loek Berendsen

Loek helps retail and commerce scale-ups make smarter moves — online and offline. With deep experience in digital transformation, he connects the dots between tech, customers, and growth.

“Retail doesn’t need more channels. It needs smarter ones.”

With over a decade of global experience in omnichannel strategy, digital transformation, and customer experience, Loek has been instrumental in driving growth for renowned brands such as IKEA, ECCO, Vodafone, and Staples. His expertise lies in seamlessly integrating online and offline channels, enhancing customer journeys, and leading strategic transformation initiatives.